https://www.pljcreated.com/general-1 daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847902870-ZOUR0EX0L2QSQNRC1SP2/image-asset.jpeg https://www.pljcreated.com/contact daily 0.75 2024-01-15 https://www.pljcreated.com/about-me daily 0.75 2024-01-18 https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/74d672bd-4d23-4b4f-b429-fd1e63f8c5a2/IMG_6136.jpg https://www.pljcreated.com/creative-direc daily 0.75 2024-06-12 https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1670869507320-XN1F7TR4ETC9QYQEQEFC/IMG_1598+%281%29.jpg https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1705333268153-TJL2NHNDHV1JLUYWNWWJ/AFD3513B-6D6E-429E-97D3-1CA6A48231F8+%281%29.JPG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/850b2442-1fa5-4a64-ba7f-e420470fe19a/DSC07223.jpg https://www.pljcreated.com/portfolio-3 daily 1.0 2025-12-16 https://www.pljcreated.com/portfolio-3/project-four-c9f4z-rd2kb monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1705332292443-3862KGGPD6AEH1PX0VOO/3+%282%29.png https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/b3009bc7-4500-4996-9ac0-36ea85137653/3.png Portfolio 3 - "A Loving Rivalry" Activation HBCU Football Classic Brand Logo Design. With this logo, I looked to incorporate the city of where the game was taking place, with the silhouette of the statue of liberty. Called a loving rivalry, exemplifying the playful yet tense relationship between both institutions. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/b23f8478-9a68-40b1-ae94-bb020c6cca21/IMG_6145.jpg Portfolio 3 - "A Loving Rivalry" Activation The idea was to go to every lids store and buy all of the maroon and navy-blue Yankee hats to sell at store front in Soho. It started with taking the logo and building a prototype on a Padres hat. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/6f3c0172-a681-4d08-a5cb-c4e2241ac5b4/68185531171__1AD7B68A-2C93-445B-AE0E-446538E982BE.jpg Portfolio 3 - "A Loving Rivalry" Activation outcome of the first prototype. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/6115c9f4-316b-41eb-9362-2820500ed55f/IMG_2617.jpg Portfolio 3 - "A Loving Rivalry" Activation Figuring out placement of the logo for the hats( royal Blue Hat) https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1f6e6f83-6bb9-456e-b0e0-4bc9ffe1dfef/68373476708__2AB34339-94F0-4096-A7BD-8C76C1D2A50A.jpg Portfolio 3 - "A Loving Rivalry" Activation Different versions of thread used on hats. Trial and error, and wasting about five hats. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/5e973178-5086-4dd8-b5da-a97c35a6b34e/IMG_0519+%281%29.jpg Portfolio 3 - "A Loving Rivalry" Activation Had the idea to add each school motto on back of hats to distinguish, for those who didn't know the school colors. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/55080015-1bc2-4110-86a0-b1b27d0c5abf/IMG_2726.jpg Portfolio 3 - "A Loving Rivalry" Activation The final of the hats. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/da2133a2-a71d-44df-a208-68a0575e3a87/IMG_2732.jpg Portfolio 3 - "A Loving Rivalry" Activation Howard and Morehouse inspired New Era Yanke Fitted hat design with school motto. Complement with logo pins https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1db9119a-e9a3-40c3-8e2f-8ba9ca9e6a5b/I+heart+MH.jpg Portfolio 3 - "A Loving Rivalry" Activation Created "I heart" university t shirts, showing homage to Milton Glaser, originator of notoriously known " I Heart NY" slogan and logo. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/80bdd69e-f859-44c5-85f4-2cbc60834de3/IMG_0643+%281%29.jpg Portfolio 3 - "A Loving Rivalry" Activation https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/8d6008b2-c19c-4180-9fe4-4307fe853de1/White-Classic+Liberty+Tee.jpg Portfolio 3 - "A Loving Rivalry" Activation HBCU Classic t shirt- Designed by business partner and graphic designer, Elijah Lopez. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/5d4ca60c-40fc-4d3f-92e4-544bc4c0de12/Black-Classic+Liberty+Tee.jpg Portfolio 3 - "A Loving Rivalry" Activation https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/31f82044-54ec-4a11-8cd3-e2171ee6fbfb/AFD3513B-6D6E-429E-97D3-1CA6A48231F8.JPG Portfolio 3 - "A Loving Rivalry" Activation New Era with the HBCU Logo placement on side https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/586c2d7d-efbf-4f1a-9c10-ec80a92a14e9/IMG_0636+%281%29.jpg Portfolio 3 - "A Loving Rivalry" Activation brand placement on back of shirt https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/13b71671-76ee-4a18-9806-04b0437f9908/A%26C+The+House.jpg Portfolio 3 - "A Loving Rivalry" Activation Iteration one of logo university t shirt. Here, I was choosing the safe way to utilize the school recognition of the school colors, year established and school nickname "The House" https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/95f7e9cf-7871-4a37-a86e-d0737fe4ea04/FFAA2E87-D951-4298-9006-79B4FBC4FEA2.JPG Portfolio 3 - "A Loving Rivalry" Activation Mock up of items sold at activation. https://www.pljcreated.com/portfolio-3/project-three-ph2n3-la6x2 monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/14432de2-a0b9-4b2a-8e52-debdc72d0199/serotonin+graphic.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/6d03b678-f3f6-4174-bf21-0385526b5cfd/IMG_2757.jpg Portfolio 3 - Serotonin Me Please Sample one of shirt. The birth of this idea was made in 2017. Printed at west end mall in Atlanta, GA. Vinyl cut and print https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/e6403f94-6d98-442f-a623-746d019baa1b/IMG_2601.jpg Portfolio 3 - Serotonin Me Please sample two- was looking for a minimal look by changing the font and placement of the saying. This iteration did not last long, as I felt it made the shirt less attractive to the eye https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/b99b7193-79fd-4df0-bb09-07200c469825/IMG_7679+%281%29.JPG Portfolio 3 - Serotonin Me Please Final concept for online sale. This designed was revisited years later in 2020 by now business partner and graphic designer, Elijah Lopez. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/94e702a1-1049-4f93-90f9-c09aaf13f01e/Image+11-1-21+at+6.39+PM.JPG Portfolio 3 - Serotonin Me Please Final version of the shirt was restructured by me, to have a look that could easily be translated onto other garments.. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/01e149f5-2c5d-406f-8dbb-e589995a32cc/93D35F03-76DA-4B17-93D8-4B205D36B480.JPG Portfolio 3 - Serotonin Me Please Marketing ad for Serotonin Me Please pop up- Reference to Got Milk Ad https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/9b0b053c-6759-463a-9799-5b61b5740b4d/IMG_8485+%281%29.JPG Portfolio 3 - Serotonin Me Please Sweatpants with the final design. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/14f9fd6d-6225-4fa3-9dc1-27414932cbba/IMG_0179.jpg Portfolio 3 - Serotonin Me Please Marketing ad for Serotonin Me Please pop up- Reference to Got Milk Ad https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/2520b794-96af-4c76-b442-f7c7cd3875eb/IMG_8487+%281%29.JPG Portfolio 3 - Serotonin Me Please White sweatpants with final design version https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/46efda6c-2b91-4b07-95b7-95f3912b0ede/IMG_9061.jpg Portfolio 3 - Serotonin Me Please Marketing ad for Serotonin Me Please pop up- Reference to Got Milk Ad https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/644ef239-3549-40f3-8b15-83df0660298f/IMG_9168.jpg Portfolio 3 - Serotonin Me Please Educating consumers on mental health tips https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/ccdc5b86-0c5f-4a49-879c-ae680d3ab2e0/IMG_9167.jpg Portfolio 3 - Serotonin Me Please Executed activation at retailer, Social Status at multiple locations. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/0dfddd71-f361-42a0-938f-ec71b2919df8/025400006701-R1-026-11A.jpg Portfolio 3 - Serotonin Me Please Activation space https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/95dfb468-560b-407d-a846-0478377721a6/IMG_9160.jpg Portfolio 3 - Serotonin Me Please Charlotte Activation https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/4a9fb39d-61d9-4fba-9d35-ba51ea474c44/IMG_9162.jpg Portfolio 3 - Serotonin Me Please https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/474601ce-3132-42a4-9e81-3b4809431d17/IMG_8873.jpg Portfolio 3 - Serotonin Me Please Activation in Atlanta BE Social https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/3c85821d-3192-4ae5-8ae6-7f749bfe61d2/photo+jul+08%2C+2+38+36+am.JPG Portfolio 3 - Serotonin Me Please https://www.pljcreated.com/portfolio-3/authentically-geunine-for-trevor-day-school-dei-committee monthly 0.5 2024-01-16 https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/82b0c3a7-2eff-4155-b969-0943e3cbdab8/IMG_4096.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee Logo made for Student Diversity Committee. Graphic designed by my business partner, Elijah Lopez. I was able to guide him to a conclusion of final design. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/4934a28a-43cc-4562-8946-298151e7f478/IMG_4110+%281%29.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee Ideation number one of the jackets. Had understanding that the committee represent Diversity, Equity, and Inclusion. However, the lettering was not attractive, so this was scratched. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/c10c3e36-c7cd-4877-8b7c-044a818fd519/IMG_4106.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee Mockup 2 for the jackets. The idea of the school's name down the sleeve was presented but also was not attractive. We designed these mockups live with the students watching over zoom- this was immediately scratched. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1dfaa42b-14f9-40ee-9516-fa9eaff8d075/IMG_0372.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee After purchasing jackets wholesale, I had no knowledge of sewing patches on to jacket, which lead to finding a local seamstress. Used handwritten "Student Diversity Committee" to visualize the placement before embroidering. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/7f5b8949-f522-4791-9934-12e5d1ef1427/IMG_1228.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee Another iteration of placement of 23. It became overwhelmingly annoying at this point. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/ad33a360-df03-4da5-b0f9-ddc39919ebe0/IMG_0520.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee began to look at the numbers running down the sleeves. This idea was welcomed by the students unlike the previous placements https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/34cfa44a-de87-416d-873f-aa8e0a19f864/IMG_0370.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee patch work still not sewn. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/3e35a81b-643f-4d55-a9c3-a4a1509364df/IMG_1227.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee Prototype 4: This placement for branding was on left pocket of jacket. But once again, Idea was scratched which presented the problem of finding the correct placement. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/e47c556e-f0b6-46c2-9a03-2a4617d0a5f4/IMG_0618.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee The very final revision and patches sewn onto jacket. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/32f79467-2104-481a-805e-c0b7cb3aba2d/IMG_1003.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee After trial and error, flew to New York to gift the amazing student at Trevor day school their committee jackets. They were extremely pleased with them. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/5b2c8ca3-7ade-452a-959e-c854057d5cc1/6EAAC0AD-5DCF-4A48-A32A-CCC2D33CEA23.JPG Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/4af7eb90-38c0-407b-866e-86099acaa0eb/DD9A90DD-4AAC-4E48-8BFA-B9860E4F8A25.JPG Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee Presenting the jackets. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/0153070e-14b2-47ac-909d-4f4c66e072fc/IMG_1007.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/dcddb482-0e3b-4d63-adaf-d73db0ced4e4/24final.jpg Portfolio 3 - "Authentically Genuine" for Trevor Day School, Student Diversity Committee 2024 Mock up: sneak peek of Final Product for March 2024 https://www.pljcreated.com/portfolio-3/project-three-sng7y-fwcsx monthly 0.5 2024-12-30 https://www.pljcreated.com/portfolio-3/project-two-whgpe-c5x2z monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/e0e9ab4b-4ea8-4e9f-8b93-cf73569e52f6/IMG_8206+%282%29.jpg https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/2e35e3f8-ea3b-4afa-9549-3514b516b0df/IMG_6138.jpg Portfolio 3 - Applesauce & Crackers The very first sketch of the brand logo. With most brands having a five letter name, I wanted to develop a recognizable logo that everyone was familiar with but made it my own by adding the apple and cracker inside the ampersand. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/dabbcd5e-493d-4edb-99d2-97b190cb4ca3/CRACKERS2+copy.png Portfolio 3 - Applesauce & Crackers The second iteration of the brand logo. Took another approach from the first sketch and utilized the words around the ampersand to see if it was attractive and not overbearing. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/03cb7110-e71c-4d4f-a057-2e5f7da70d0b/IMG_8206+%282%29.jpg Portfolio 3 - Applesauce & Crackers Third and final iteration of the logo, very similar to the first sketch. Decided to subtract the words around the ampersand and kept a minimal logo approach, that could easily recognize. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/54eaf4c8-4824-44ef-b9c7-e2dc80851bc3/IMG_6928.jpg Portfolio 3 - Applesauce & Crackers Designed the hang tags of the garments. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/5bc7c662-d1a3-4d15-8872-3838ed3c31b3/IMG_7089.jpg Portfolio 3 - Applesauce & Crackers The very first wholesale blank garments I printed for the brand. Approached the blanks with the logo and brand name placement in mind. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1705358339696-SG4DBJ5NLZATZ4EEJVLJ/IMG_8116.jpg Portfolio 3 - Applesauce & Crackers Application of each item: Branded garments that are not ready to be marketing and sold https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/3c89cecf-fa5b-4779-9aaa-1f918dbb8dcc/IMG_6911.jpg Portfolio 3 - Applesauce & Crackers Blank 5 panel hats. Began the thinking process of how to brand the hats with no sketching in mind, just Applesauce and Crackers branded hat. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/6ef15ddc-946e-4cf1-baa3-0a84df57b56d/IMG_7113.jpg Portfolio 3 - Applesauce & Crackers Finished hat design with brand name embroidery and tag placement o left side of hat. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/5cf931cc-98f5-4286-a81a-bf97b00b0f3d/IMG_7449.JPG Portfolio 3 - Applesauce & Crackers First iteration of brand socks-brand name placement on the outside of each sock. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/68104b13-53d4-4836-be2f-8e22a618cf1c/IMG_8697+%281%29.JPG Portfolio 3 - Applesauce & Crackers Application of the phrase " Be You" across the socks. Speaking on the subtle placement on the garment. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/78127b45-cf4d-4cc4-9c66-ec6f0fba70f1/IMG_7201.jpg Portfolio 3 - Applesauce & Crackers Brand name placement: on the left chest of each t shirt- to show uniform design between both shirts and brand recognition. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/07917b4c-24a3-4819-8fa0-df7c2181be6f/dqs%2B2021-09-05%2B093200.jpeg Portfolio 3 - Applesauce & Crackers Once product was printed from vinyl cut machine from the mal kiosk l, I began to market my items through photoshoot, which I directed. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/05b52774-a6b4-464e-9afa-7610be255c28/IMG_8672.JPG Portfolio 3 - Applesauce & Crackers https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/0cd89ec9-493a-44d7-bd18-819cb8e7ecf7/IMG_8688.JPG Portfolio 3 - Applesauce & Crackers https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/18a554eb-551b-48b2-99eb-dbb98b095be2/IMG_7220.jpg Portfolio 3 - Applesauce & Crackers tag placement of each garment on the wrist of hoodie. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/f3c52414-23ef-486c-8518-7f3e20918719/DSC07252.JPG Portfolio 3 - Applesauce & Crackers Logo placement on left side of hoodie. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/447d3cd1-5384-443e-bac5-8e790009dca1/IMG_8706.JPG Portfolio 3 - Applesauce & Crackers first ever brand photoshoot. Styled and directed by me. Photographed by JPreme, and collaborated local photographer. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/7b3d3e5d-80d3-4a63-988a-97ff734f5033/IMG_8685.JPG Portfolio 3 - Applesauce & Crackers https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/46304603-936d-45e9-95e3-66b86ed31a35/0F504E35-032B-4459-B16A-54EAD7201405.JPG Portfolio 3 - Applesauce & Crackers Logo placement on https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/ffced107-b59f-4edb-b593-6464fed0d79f/IMG_1351.jpg Portfolio 3 - Applesauce & Crackers Prototypes of spring sweaters. I specifically place logo on left wrist to follow my design methods from first hood tag placement. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/c433f84a-4506-4150-93a1-b12afff1a18d/IMG_1602+%281%29.jpg Portfolio 3 - Applesauce & Crackers Final application: extremely satisfied with logo placement and left chest branding. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/d4161227-20d7-4b68-a827-6ba66875e738/65C1E60E-7758-4BEA-9FE5-543FBC0A54DD+%281%29.JPG Portfolio 3 - Applesauce & Crackers Hat Logo placement. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1705341668624-IZCA1IH5V0E9YCO7CE2U/View%2Brecent%2Bphotos%2B%25284%2529.jpg Portfolio 3 - Applesauce & Crackers Ad for Nylon Pants release-FALL23 https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/eb9dd948-3d4f-4ba6-bd32-70c58c54ef21/ss22+zay.jpeg Portfolio 3 - Applesauce & Crackers https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/b8ba6975-09ad-4d41-8540-bae9be6120dd/IMG_8686.JPG Portfolio 3 - Applesauce & Crackers https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/7849f33b-5ff2-4ea9-bc4b-232751c2bad7/unnamed.png Portfolio 3 - Applesauce & Crackers Brand capsule ad for "A loving Rivalry" https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/ce9dca06-41db-43b0-81c4-6e39f9255d69/CF6983E6-E261-4F32-8E89-5AD428CF765D.PNG Portfolio 3 - Applesauce & Crackers Brand capsule Ad- Game Winners https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1ebfbcf9-a57d-4da6-83f6-1b2f30212bb6/goodposture.jpg Portfolio 3 - Applesauce & Crackers Brand capsule Ad- Good Posture https://www.pljcreated.com/portfolio-3/2025-review-favor monthly 0.5 2025-12-16 https://www.pljcreated.com/portfolio-3/project-one-h346n-8ajtw monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/a3d8cf13-7cfa-471e-8a9b-4c5601c727d9/IMG_3291.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/a3d8cf13-7cfa-471e-8a9b-4c5601c727d9/IMG_3291.PNG Portfolio 3 - Genesis Majority Initial logo created. The crown of thorns was used to symbolize the saying " Heavy is the head that wears the crown." With this approach, the brand focused on giving the consumer the reminder that those in positions of power or to lead bear a great burden of responsibility and pressure. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/7f7f193a-660d-4091-a4d7-7efea775117a/IMG_6066.jpg Portfolio 3 - Genesis Majority First t shirt design. And protype one. Product placement on the back of the shirt with logo and brand name https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/5047cef2-3332-424e-ac1a-eb7668d790a2/IMG_4851.jpg Portfolio 3 - Genesis Majority The next iteration of the shirt was changed to Genesis- with picture of the last supper hidden in the words of the brand. This new look captures the eye of wider audience, giving the brand a Christian point of view. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/d97ca857-0f4d-4a3e-9764-4288b6170f88/IMG_1401.JPG Portfolio 3 - Genesis Majority https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/25cacbf0-d840-41e4-93d0-3a5656ac5af5/IMG_4853.jpg Portfolio 3 - Genesis Majority The back of each shirt with the overall message that Love is Power, accompanied by other things that are subjected to be power as well. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/3ec6c7e7-8138-46b2-825d-c2e6ccfaf245/IMG_1304.JPG Portfolio 3 - Genesis Majority Led peaceful protest walk in collaboration with the Chalotte Mecklenburg Police Department. This was a chance for the brand to speak up on social injustice issues happening all over the country, in the wake of Keith Lamont Scott, killed by Charlotte. Police officer. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/2069e447-4fbd-4ee1-aed8-d7718631d66b/IMG_6065.jpg Portfolio 3 - Genesis Majority Genesis Majority hats-sold on a campus of boarding school and college. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/842d434c-7460-4a09-b6b1-1059325322f9/IMG_3498+%281%29.JPG Portfolio 3 - Genesis Majority Perspective printed upside down. To share the message of life is all how you choose to look at it. Just look at things different. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/533b5430-3961-4945-848f-406c351f7009/IMG_3491+%281%29.JPG Portfolio 3 - Genesis Majority Orange shirt to compliment the black. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/137ea5a0-0814-4c16-9303-6197bb64821e/gm+5.jfif Portfolio 3 - Genesis Majority Genesis Majority branding on the back. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/caedced3-daf4-4421-862c-c450154ad9d3/gm+3.jfif Portfolio 3 - Genesis Majority The final installment of the brand with" I Believe in Me" t shirts. No sample, just encouraged to get the message out with the certain font that was noticeable to all those on college campus, as it was mostly used on party flyers. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/c92f7a47-68f5-47f9-81e5-2887dcde1f9c/gm+2.jfif Portfolio 3 - Genesis Majority I Believe in Me Tee back https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/28386553-adbe-4b29-92c5-a7077a28c670/IMG_1165.jpg Portfolio 3 - Genesis Majority https://www.pljcreated.com/portfolio-3/project-one-f5w4d-kry79 monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/b8a48d38-7c7f-4edd-8987-50ba7482cbe4/FOHC_Round_Logo_sRGB_XL+%281%29.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/74cc4899-ed84-494d-b356-366cebd8cfc8/IMG_0787.jpg Portfolio 3 - A&C Creative Collaborations Mock up one.Started this project by developing mock ups of t shirts with different sayings that collaborators thought would spark conversation. Not well recieved. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/b46de8ac-0320-4903-8ea3-a9666c5557ec/IMG_2764.jpg Portfolio 3 - A&C Creative Collaborations Prototype 1 of Sub One Shirt. With no sketching involved, I built this notable shirt from the ground up, articulating the shirt information and placement to mall kiosk vinyl printers. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/2e497fcc-706d-4c81-a098-561d39ba9aa6/Image+1-27-22+at+4.48+PM.jpg Portfolio 3 - A&C Creative Collaborations T shirt mock up 2. No one liked admitting to cheating, so this idea was scratched. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/240fd320-793e-47ff-b692-95ef99b467d4/IMG_2765.jpg Portfolio 3 - A&C Creative Collaborations Vinyl cut print. information about sub one hoagie house https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/33a613ef-8c15-4f9b-9ea9-699e4574d4e1/Image+2-2-22+at+1.37+PM.jpg Portfolio 3 - A&C Creative Collaborations T shirt mock up three https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/5b06d3c6-856b-47ff-9517-c19a237d6da3/IMG_5426.jpg Portfolio 3 - A&C Creative Collaborations Sample 2: From sample one, I went back to add some color to the text, as well as different font. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/87060362-b19b-43ac-98f9-a6e92bde04ec/Image+1-31-22+at+4.53+PM.jpg Portfolio 3 - A&C Creative Collaborations T shirt mock up 4: The final version we presented to the brand owner of Fun Oh Cakes. It was just too expensive to produce. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/468cf6f9-b78d-4321-b9be-33444f55aa0d/IMG_5425.jpg Portfolio 3 - A&C Creative Collaborations Product Final- Finding inspiration from the monogram red printed "Thank you "plastic bags given to Sub One customer taken for take out orders, I revisited the front design of the shirt with repeated "Sub One Hoagie" scaling down the shirt. Specifically in colors that resemble the AFRO American flag, hence the company being black owned. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/850b2442-1fa5-4a64-ba7f-e420470fe19a/DSC07223.jpg Portfolio 3 - A&C Creative Collaborations Fun Oh Cake CEO, Patrick Young. We settled on this t shirt look that was affordable to produce and minimal. https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1705335432993-JG37XT00N2OWW6DVH86L/IMG_6003.jpg Portfolio 3 - A&C Creative Collaborations Back of final product- United Charlotte One Hoagie at a Time https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/773284c2-4f9b-4866-8755-9c1e90fc2058/IMG_6033+%281%29.JPG Portfolio 3 - A&C Creative Collaborations Sub One Hoagie Founder & Owner, Richard Jones https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/291a039e-fb40-4b27-845f-79de047c8222/DSC07224.jpg Portfolio 3 - A&C Creative Collaborations Back of shirt https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/2d2e99d4-e556-4c4b-a936-7f692445d4b3/E2BB5477-9E80-44F5-9FB5-C4B61258008E.JPG Portfolio 3 - A&C Creative Collaborations The Activation takes place downtown Charlotte and draws of crowd of 30 people, raising over $1200 towards the Boys and Girls Club https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/0ca9e75a-d54a-46cd-811e-05d01f6c4083/IMG_0090.jpg Portfolio 3 - A&C Creative Collaborations https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/58f45f57-a592-4db1-ab62-74f0db593428/IMG_0105.jpg Portfolio 3 - A&C Creative Collaborations https://www.pljcreated.com/portfolio-3/dark-mode-uxui-bootcamp monthly 0.5 2024-03-25 https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/e3fa1e6f-d651-413b-9606-22137ea2506d/IMG_6136.jpg https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/d2cabd17-a55e-48a0-b4e0-8bac2c8168cf/capture+members.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/6100599a-af4f-4e86-a51d-0f720108e50e/mad+miles+card.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/ffe8e458-909c-4c67-b847-756e1d609a4c/Capture.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/1711404980530-9GZX7OO6WWI3X77EXRF2/IMG_7213+%281%29.jpg https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/aa5ffbf1-3047-49e4-b76a-41e3ffd506ed/moticating.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/ef7f44b7-da00-4977-8614-c155fced5684/cap+cap.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/ff332dfd-c5c9-4898-840b-a54d8555177a/Capture.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/d2ac358b-09e8-4853-90de-7e60f3710b2e/mad+miles+icons.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/fe336b03-0711-4baf-81e5-cbe8f8f9b50e/mad+miles+buttons.PNG https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/d450566b-bae0-4842-8779-0a2f86dfce49/mignnn.jpg https://images.squarespace-cdn.com/content/v1/639767fea31d7c21e24a6d62/3727161e-74c9-4f66-b534-9667a27d7b0c/capture+mign.PNG